Digital Advertising

MetroWall Digital Advertising

At MetroWall, I coordinated with agencies on the execution of social media, Google, and Microsoft Ads. This involved a collaborative approach to guarantee all ad creatives aligned with our brand's voice and visual identity. I also maintained a focus on performance monitoring, identifying areas for optimization, and recommending data-driven adjustments to our paid digital strategy.

Bantam Tools Digital Advertising

At Bantam Tools, I worked closely with our agency and later our Marketing Director to run our digital advertising. I wrote ad copy and coordinated with our in-house videographer to create video ads that would align with the copy or visa versa. Below are examples of ad copy I’ve written for end mills, filtering accessories, CNC projects, and CNC machines. My approach to ad copy and visuals is to do a lot of testing with different headlines and visuals.