CopyWriting

MetroWall Email nurturing Campaigns

At MetroWall, I managed both nurturing and prospecting campaigns to target architects, designers, general contractors, and landlords in the commerical Design and Construction industries. The goal when creating email sends was to ensure we were providing inspiration and value to architects. While taking on a more straightforward tone with our GC audience. In addition, I would also handle writing emails that aligned with targeted sales campaigns to further gain awareness and address pain points we often worked with clients on.

A good example of this can be seen in the Project Nightmares campaign we ran. The goal was to address three common pain points we see architects and designers (and even GCs) face when working on a project. The goal was to take this a step further and offer solutions. We also dropped of a special Survival Kit to specific firms! You can view the campaigns here:

Bantam Tools Digital Advertising

At Bantam Tools, I worked closely with our agency and later our Marketing Director to run our digital advertising. I wrote ad copy and coordinated with our in-house videographer to create video ads that would align with the copy or visa versa. Below are examples of ad copy I’ve written for end mills, filtering accessories, CNC projects, and CNC machines. My approach to ad copy and visuals is to do a lot of testing with different headlines and visuals.