Video Content
Video is such an important medium for digital marketers. In my experience, videos help potential and current users connect with the teams that develop the products, as well as see themselves using the product.
Skills Used
Project management
Scriptwriting and editing
Directing video team
Directing voice actors
Shooting footage
Collaborating with video teams, staff, and freelance editors
Editing caption transcripts
Interview question prep
MetroWall Acoustic Video Series
Acoustics is a massive topic for commercial architect and design firms because today’s modern spaces need to strike a balance between an open feel and sound privacy. If sound privacy is a must, clients need to specify glass wall interiors that will support these needs. At MetroWall, we always the best thing a client can do is reach out to us early in their design process so that we can not only identify the right glass wall solution for their needs, but also create custom solutions if needed. The purpose of this video series was to further educate architects and designers about STC ratings, the importance of sound privacy, and get a general idea of what glass systems could be used in various spaces throughout an commercial environment.
I’m particularly proud of this project because I not only managed this project and wrote the scripts for the videos, but I also was the presenter. This is the second video in a 4-part series.
MetroWall Video Case Studies
These video case studies highlight specific projects MetroWall has done. While we wanted to capture client testimonials, we also wanted to gain a better understanding of what their experience with MetroWall was like and ultimately capture what excited them the most about the space.
MetroWall Branding Videos
As MetroWall’s brand continues to evolve, the need for new branding videos emerged. These videos needed to inspire and evoke emotion in addition to highlighting what our brand stands for and how we can be a dependable partner in a client’s project.
MetroWall Showroom Spotlight
In order to build campaigns about our new New York City showroom, we needed to execute a series of videos highlighting different benefits and aspects of the space. The goal was to show off different features in the space, build awareness, and ultimately drive people to our book appointments page.
Bantam Tools User Stories
This series highlights four Bantam Tools Desktop CNC Machine users. The goal of the series was to show the breadth of ways the machine could be used. This series offered insights into how the machine could be used and inspiration for professionals and hobbyists alike.